Marketing Management (MM)

BSBA – Major in MARKETING MANAGEMENT

The Marketing Management Program prepares students to be responsive to the total marketing environment by providing them with technical skills and competencies in the areas of marketing as owners, part of management, or as employees, with a respectable degree of integrity, objectivity, and equity in local or international setting.

The Program combines theories with actual or practicum activities to give the students broad and enriched base for career in marketing.

At the end of the Program, the student is expected to:

  1. Apply the marketing management theories and principles in actual business and corporate settings.
  2. Analyze the market landscape as a marketing professional who assumes position of responsibility as a staff, manager, director, or an executive.
  3. Prepare innovative marketing, advertising, product, retail, and sales researches and plans.
  4. Articulate and discuss research findings and solutions that address the needs of the general public.


 Curriculum Checklist – Effective School Year 2016-2017

  • FIRST YEAR First Semester

    Subject Code Descriptive Title Units Pre- Requisites
    ENGL 0 English Plus 3.0  
    ENGL 1 Basic Communication Skills 3.0  
    FIL 1 Sining ng Pakikipagtalastasan 3.0  
    MATH 1 College Algebra 3.0  
    NAT SCI 1 Intro to Physical Science 3.0  
    MGMT 1 Business Organization 3.0  
    SOCIO 1 Sociology (w/ Family Planning) 3.0  
    PE 1 Physical Fitness 2.0  
    NSTP 1 National Service Training Program 1 3.0  
      TOTAL 26.0  

     

    FIRST YEAR Second Semester

    Subject Code Descriptive Title Units Pre- Requisites
    ENGL 2 College Reading & Writing 3.0 ENGL 1
    FIL 2 Pagbasa at Pagsulat 3.0 FIL 1
    MATH 11-2 Business Statistics 3.0 MATH 11-1
    NAT SCI 2 Intro to Biological Sciences 3.0 NAT SCI 1
    MKTG 1 Principles of Marketing 3.0  
    COMP 11-1 Basic Application 1 3.0  
    PE 2 Rhythmic Activities 2.0 PE 1
    NSTP 2 National Service Training Program 2 3.0 NSTP 1
      TOTAL 23.0  

     

    SECOND YEAR First Semester

    Subject Code Descriptive Title Units Pre- Requisites
    ACCTG 11-1 Fundamentals of Accounting 3.0 MATH 1
    HIS 1 Philippine History 1 3.0  
    COMP 11-2 Basic Application 1 3.0 COMP 11-1
    BUS COMM Business English & Correspondence 3.0 ENGL 2
    HUMAN 1 Art Appreciation 3.0  
    FIN 11-1 Basic Finance 3.0  
    PE 3 Individual/ Dual Sports/ Games 2.0 PE 1
      TOTAL 20.0  

     

    SECOND YEAR Second Semester

    Subject Code Descriptive Title Units Pre- Requisites
    ACCTG 11-2 Financial Accounting 3.0 ACCTG 11-1
    ECO 11-1 Micro Economics 3.0  
    PSYCH 1 General Psychology 3.0 COMP 11-1
    POL SCI 2 Politics & Governance and Social Responsibility 3.0  
    MGMT 11-2 Human Behavior in Organization 3.0 MGMT 1
    MGMT 11-3 Good Governance and Social Responsibility 3.0 MGMT 1
    PE 4 Team Sports/ Games 2.0 PE 3
      TOTAL 20.0  

     

    THIRD YEAR First Semester 

    Subject Code Descriptive Title Units Pre- Requisites
    PHILO 1 Logic 3.0  
    ECO 11-2 Basic Microeconomics 3.0 ECO 11-1
    TAX 1 Income & Business Taxation 3.0 ACCTG 11-1
    MGMT  11-4 Human Resource Management 3.0 MGMT 1
    MKM 11-1 Retail Management 3.0 MKM 1
    MGMT 1
    MKM 11-2 Marketing Management 3.0 MKM 1
    MGMT 1
    MKM 11-3 Marketing Research 3.0 MKM 1
    MGMT 1
      TOTAL 21.0  

     

    THIRD YEAR Second Semester 

    Subject Code Descriptive Title Units Pre- Requisites
    BUS LAW 1 Obligation & Contracts 3.0 MGMT 11-3
    RIZAL Rizal’s Life, Works & Writings 3.0  
     

     

    MGMT 11-5

     

     

    Total Quality Management

     

    3.0

    MGMT 11-1
    MGMT 11-2
    MGMT 11-3
    MGMT 11-4
     

    MKM 11-4

     

    Advertising

     

    3.0

    MKM 11-1
    MKM 11-2
    MKM 11-3
     

    MKM 11-5

     

    Service Marketing

     

    3.0

    MKM 11-1
    MKM 11-2
    MKM 11-3
     

     

    MKM 11-6

     

     

    Strategic Marketing  Management

     

    3.0

    MKM 11-1

    MKM 11-2
    MKM 11-3

     

    MGMT 11-6

     

    Project Feasibility Study

     

    3.0

    MGMT 11-1 MGMT 11-2
    MGMT 11-3
      TOTAL 21.0  

     

    FOURTH YEAR First Semester

    Subject Code Descriptive Title Units Pre- Requisites
     

    MKM 11-7

     

    Professional Salesmanship

     

    3.0

    MKM 11-4
    MKM 11-5
    MKM 11-6
     

    MKM 11-8

     

    Product Management

     

    3.0

    MKM 11-4
    MKM 11-5
    MKM 11-6
     

    ELECTIVE 11-1

     

    Elective 1

     

    3.0

    MKM 11-4
    MKM 11-5
    MKM 11-6
     

    ELECTIVE 11-2

     

    Elective 2

     

    3.0

    MKM 11-4
    MKM 11-5
    MKM 11-6
     

    ELECTIVE 11-3

     

    Elective 3

     

    3.0

    MKM 11-1
    MKM 11-2
    MKM 11-3
      TOTAL 15.0  

     

    FOURTH YEAR Second Semester 

    Subject Code Descriptive Title Units Pre- Requisites
    ELECTIVE 11-4

     

    Elective 4 3.0 MKM 11-4
    MKM 11-5
    ELECTIVE 11-5

     

    Elective 5 3.0 MKM 11-4
    MKM 11-5
    ELECTIVE 11-6

     

    Elective 6 3.0 MKM 11-4
    MKM 11-5
    MKM 11-9 Practicum (with 600 hours) 6.0 MKM 11-4
    MKM 11-5
      TOTAL 15.0